Zenter Family’s Baking Mixes — Packaging



Zenter Family’s Baking Mixes

Client
Zenter Family
Services 
Packaging 
Copyright

Our task
Zenter Family is a useful solution for home baking. We developed a design for flour packages. In the process, we were faced with the task of preserving the corporate identity and adapting it to the line of dry mixes.

Product
Mixes for cooking have a complex composition. You might not trust the composition and it is definitely not associated with healthy food.
In this project, we wanted to show that the benefit is closer than it seems. Breakfast, lunch or dinner can be made healthy and mixes are a great and convenient way.

Product Features
Our product uses only natural ingredients: rice flour, corn flour, egg powder and sweeteners. No sugar and gluten.
In just 25 minutes, you can prepare a healthy dish: waffles and pancakes with vanilla, chocolate drops and Italian herbs. All of them have an amazing delicate taste as they turn out soft, fragrant, with a delicate texture and a crispy crust.
The product saves time for the customer, simplifies the path to a healthy lifestyle and at the same time allows you to indulge in pleasure.

Particularites:
Gluten and sugar free
Based on rice and corn flour 
Ready to bake by just adding water






Design idea

Delicious is easy

Cooking breakfast or starting the day with a workout are sometimes some of the things you need to do to improve your quality of life. The design is based on the idea of simple changes. This is a way to bring variety, to try something new. Here and now. Simply and easily.






Design​​​​​​​
In the center of the package is a large typography with the inspiring slogan "Make today". It is surrounded by an appetising food zone located on both sides of the package. An unusual composition adds dynamics and modernity, allowing us to talk about the capabilities of the product. You can make waffles and pancakes from ready-made mixtures.
The lower part of the package is complemented by the image of chocolate drops or Italian herbs. This enables to talk about the flavour content of the product and enhances differentiation within the line.






Palette
Warm colours are used. The Fujizone looks bright and blends with the calm warm backdrop.
The advantages of the product are rendered in contrasting hues in the style of the brand, which definitely attract attention.

The results
1. We created a beautiful packaging design
2. We differentiated the company from competitors on marketplaces 
3. We created a line of differentiation within the brand



Zenter Family’s Baking Mixes — Packaging
Published:

Zenter Family’s Baking Mixes — Packaging

One of the Zenter Family products is ready-made mixes for baking waffles and pancakes. For this project we developed packaging.

Published: